Rank higher.
Get cited by
AI, not just Google.
The search landscape has split in two. We navigate both.
Traditional SEO still moves the needle — but AI-powered discovery is reshaping how clients find professional services. Our Optimize process builds visibility across both channels, so you capture every channel of intent.
SEO vs GEO — what's the difference?
Both shape how clients find you. They work in fundamentally different ways.
Search Engine
Optimisation
Ranking on Google, Bing & Yahoo when someone types a query.
Generative Engine
Optimisation
Being cited and recommended when someone asks an AI assistant.
How we Optimize
your visibility
A structured five-phase engagement — from technical foundation through to compounding AI and search visibility. Every phase has clear deliverables and measurable outcomes.
We run a full technical SEO audit alongside a parallel AI visibility audit — mapping how your site currently performs in search engines and how (or whether) your brand appears in AI-generated answers. This dual-lens audit is the foundation everything else builds on.
Audit findings get translated into a prioritised 90-day roadmap — keyword clusters mapped to your service lines, an entity authority plan to build AI recognition, and a content calendar that serves both channels simultaneously. You get a single strategy doc, not two separate plans.
We implement on-page optimisations across your existing pages — title tags, meta descriptions, heading hierarchy, internal linking, schema markup, and Core Web Vitals fixes. For GEO, we layer in structured data patterns and FAQ content formats that AI models are known to pull from when constructing answers.
Domain authority and entity authority are built simultaneously. Targeted link acquisition from relevant industry sources lifts your search rankings; third-party citations, expert mentions, and directory consistency reinforce your entity in AI knowledge graphs. Both feed each other — the same backlinks that move rankings also reinforce AI-recognisable entity signals.
Monthly reporting covers both channels in a single dashboard — organic traffic, keyword positions, AI citation frequency, and brand mention rate. We use these signals to re-prioritise the roadmap every 30 days, compounding what's working and replacing what isn't. Most clients see their first material lift by month two, with compounding returns from month three onward.
Numbers that speak
for themselves
Averages across active Optimize clients over a rolling 12 months.
"Within 8 weeks we were appearing in Perplexity and ChatGPT answers for our core search terms. Enquiries from AI referrals now outpace Google for us."
"We went from page 3 to position 1 for three high-intent terms in 11 weeks. The GEO work compounded that — we're now cited in AI answers we didn't even target."
Stop being invisible
to AI and Google alike.
Most firms are optimising for one channel.
We build visibility that compounds across both.